- Poor overall content.
- Lack of updating to a point where in some cases information is years out of date.
- Poor navigation that makes it hard to find key information quickly.
- Poor integration with social media or, in many cases, no social media at all.
- No use of email newsletters or other devices to talk to target audiences directly.
- Reliance on online PDF versions of print materials, which are often hard to download because of mismanaged file sizes.
Facebook is a good example. At many Ontario hospitals, staff are not allowed to go on Facebook, Twitter or YouTube from a workplace computer. In order to start a Foundation Facebook page staff working for one hospital in Ontario had to request access in writing from the head of IT. It took more than a week, and even then parts of Facebook continued to be blocked, preventing them from uploading any pictures. The hospital’s attitude was that social media was a “waste” of time and only personal benefit could come from it.